Week 4 AC-1202
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Advertising has been seen through out our daily life. What does it do? Advertisers can attempt to sell their product by appealing to people's commonsense and intelligence, giving them sound reasons to make them believe that that this product is best on the market. (Murdoch,1988,Media Matters, pg 111). How does it connects with semiotics?
- From the picture above is shown a women's face of before and aftermath using a the skin product.
- The women and the product are the signifiers.
- The denotation of this picture is a women showing two sides of her face, before and after using the product.
- Shown are also what the product can do to prevent aging signs, dullness or somewhat to hide the flaws of aging can do. these are called connotation, our mind creates an image of an aftermath that the usage of this product will help to erase/modify skin flaws just by using this product according to the label and description.
How has semiotic took part in the world of advertising?
From the advertising itself, the heading shown is "Clinically Proven Results". Consumers want something that will persuade them to buy product that 100% work. What is the product? It is an anti aging product. The usage of this product will help to erase/modify skin flaws. With pictures shown the before and aftermath are just what these consumers needed to be proven with.On the picture shown what this product can do to your skin. It had also stated after using the product, it can "save 7 years". It stated that it can give you back that younger and fresh look as it you had never aged a day. It says so "look younger all the time" (shown from the picture). The advertisement wants to put a mental image to the consumer that their product are far more better than the rest.
It makes them wonder will it or will it not work? To see if it does, the curiosity will end up them buying the product and test it. For every skin problem in the advertisement has shown a range of beauty products that are recommended by the "Skin Doctors". More reason to buy all the product shown above are cheaper and less painful than surgery. That is how advertising and semiotic work hand in hand.
Without pictures and the big subheadings, it will be just another product in the market, waiting to be sell, and the consumers will just wonder how is this different from the range of beauty products that are on sale on the market. Advertising are needed to put this product on hot sales, people will eventually buy if the sale goes higher. That is how advertising works.
References list;
- L.H. Murdoch(1988). Media Matters. Looking Good. MACMILLAN EDUCATION AUSTRALIA PTY LTD. South Melbourne. page 110-112
Hi Ida
ReplyDeleteI some effort made here and, predominantly, you have a grasp of semiotics. However, your use and understanding of connotation is incorrect. A connotation is a representation? The image connotes agelessness or revitalisation of youth. That's it really. It's an idea and concept that comes to your head.
Now, on to a few housekeeping problems:
1) I do not see any references or research negotiation in this blog. This must never happen again. Failure to research and provide a minimal of 3 reference sources means that you will be severely penalised.
2) There's only one blog entry. Where's the rest? Remember that a consistent weekly entry is a requirement of the module.
Other than that, you're on the right track. Just also remember to have a strong introduction in your blog entries, which means that you must have a clear and precise argument for the topic that you are investigating. And the rest is justification and research to back up your points.